With the right layout and color use, Futura is simple to comprehend from a distance. This font is incredibly geometric and easy to read from a distance. A great outdoor sign font for a short message should generally be in all caps, while longer, more text-burdened messages benefit from lower-case letters.Ĭonsidering the length of your message in the context of your brand guidelines and sign usage can help you determine the optimal font for your signage. Capitalization Standards for Signsįonts have different strengths and weaknesses when you consider their upper-case vs. The main thing to keep in mind is that there is no single answer to the question, “What is the best font for signs?” The best sign font ultimately depends on its use. The best font for real estate signs is also very different because this signage is typically viewed from a vehicle while the former examples are frequently seen by pedestrians. The best warning sign fonts for construction site signs serve a very different purpose than the best font for retail signs. Where is your sign being used? Are there legal standards (like ADA signage requirements) that limit you to certain fonts or minimum sizes? The World Wide Web Consortium also sets a contrast ratio of 3:1 for large-scale text under success criterion 1.4.3 that must be met if you’re representing your signage on your website as well. Fonts like Optima or Bodoni that are vaguely script-like and playful can be a good compromise. If your brand uses serif, comic sans, or other script-like fonts that are considered poor letter styles for signs, you may have to make accommodations. You must try to follow the acceptable fonts that your branding expert laid out for your company. The brand guidelines that your business adheres to cannot be tossed out the window when it’s time to choose lettering for signs, posters, and banners. Building a brand is an important part of creating a resilient organization. Brand GuidelinesĪs a rule of thumb, successful businesses with refined processes have generally invested in professional branding and design at some point in their lifetime. While there is a shortlist of popular sign fonts that you should stick to, the one you choose will ultimately depend on what it aims to achieve. The best font for large signs all depends on their unique purpose. In this article, we cover some of the factors you need to consider before choosing a font, and six of the best fonts for signs.įactors for Choosing the Best Sign Lettering Font Business sign design generally requires creativity, but when it comes to choosing the best fonts for banners and signs, we don’t recommend thinking outside the box.Īfter almost 75 years in service, our sign company in Houston has some valuable insights on finding the optimal font. There are literally hundreds of thousands of fonts to consider in your search for the best sign font.
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